Saxena A, Khiangte B, Tiewsoh I
The Integrated Model for explaining motivational and behavioral change (I-Change), developed by de Vries 7 , is a theoretical framework that integrates elements from several theories of behavior change, which is used to understand and predict health-related behaviors and to guide the development of interventions that lead to behavior changes
More specifically, given genetic instruments cannot be influenced by other confounders (i.e., lifestyle, or environmental factors), MR studies, are in theory, less susceptible to confounding or reverse causality than traditional observational studies 23
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Consumers are not sheep lining up to be sheered and seek less expensive alternatives to products for which they have a strong preference elsewhere, according to LaFaive