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doi: 10.1136/tobaccocontrol-2015-052259 [published Online First: 2015/07/04] Gilmore AB, Tavakoly B, Taylor G, et al

No strong smell : Vape clouds usually smell like the flavor youre using, not like burned tobacco

The package also takes a new look at how proceeds from the tax on cigarettes and other tobacco products are distributed

Because in the debates of generic packaging Vs custom packaging, custom packaging usually wins

BNW's strategy was to make the Davidoff Cigarettes Slim Line even more attractive, with bolder and more prominent propositions and formulations of the product itself, where the flavour was the logical direction next to brand communication