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A hopelessly lovable Audrey Hepburn - added a brand new layer to their appeal with the appearance of her long cigarette holder on the Breakfast at Tiffanys movie posters

The campaign worked: In 1953, some 5% of Black smokers consumed menthol cigarettes, rising to around 80% at the turn of the century

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Menthol smokers successfully quit at lower rates than nonmenthol smokers, according to the Centers for Disease Control and Prevention

Nicotine, cotinine, and tobacco-specific nitrosamines measured in childrens silicone wristbands in relation to secondhand smoke and e-cigarette vapor exposure