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This includes: Literature reviews, needs assessments, and expert input Formative research and focus groups with representatives of the intended audience Online copytesting to measure ad effectiveness and impact on knowledge, attitudes, and beliefsbefore ads go on air Quantitative research, including survey development , sample monitoring, and reporting Media tracking studies to garner feedback from the intended audience on advertising already in market Throughout the research cycle, we are deeply committed to the principles of prevention science, the objectives of the campaign, and the confidentiality and safety of youth who participate in our research
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