This message can tempt people, including teens, to start vaping
Initially launched as "Capri Rainbows" with different-colored cigarette papers, the brand was later acquired by Brown & Williamson, who introduced it as a regular-gauge menthol cigarette
Testing conditions included temps as low as -50 degrees Fahrenheit up to warmer winter days of 35 degrees Fahrenheit
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For most new non-menthol brands, a similar proportion of those with and without smoking experience expected the new non-menthol brands to have some or strong minty/menthol taste for Camel Crisp (47.7% and 47.5%, respectively), Kool Non-Menthol Blue (53.2% and 57.4%, respectively) and Kool Non-Menthol Green (47.7% and 50.0%, respectively) (online supplemental table 2)