Placing these familiar brands in distinct, clearly labeled sections helps shoppers find their desired items quickly
Compared with benchmark Proportion of local smoking population who successfully quit smoking (Persons 16+ yrs) Source: NHS England In England in 2024/25, 127,541 quit at four weeks out of the 238,166 people who set a quit date giving a success rate of 54%
The packaging rejected typical ad-speak in favor of pure weirdness, making it a favorite among college students and anyone with an offbeat sense of humor
Compact and portable design makes it ideal for daily commuting, rideshare drivers, family travel, and long-distance road trips
Whilst around half of e-cigarette users, were using e-cigarettes to quit tobacco smoking, reduce tobacco smoking and/or prevent them restarting smoking tobacco, when combining all the responses nine in ten were using e-cigarettes for one or more of these three reasons