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Vital Strategies has worked alongside partners and ministries of health to implement graphic pack warning labels across the globe

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The written warnings included: Quitting smoking now greatly reduces serious risks to your health, and Smoking causes lung cancer, heart disease, emphysema and may complicate pregnancy. Related: U.S

That strategy aimed to replace low-priced brands with higher-priced premium brands

In recent years, more than 40 countries or jurisdictions have introduced labels similar to those created by the FDA