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Is smoking now worth giving up all of the work you've invested in cessation

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President Barack Obama personally took time to praise CVS, saying in a statement that the move will help broader efforts to "reduce tobacco-related deaths, cancer and heart disease, as well as bring down health care costs." "CVS is now one of a small group of companies that have realized that their reputation is the most valuable asset they have and that building a stronger reputation by avoiding risks to that reputation can create a significant competitive advantage," Paul Argenti, professor of corporate communications at Dartmouth's Tuck School of Business, wrote in a column for the Harvard Business Review

doi: 10.1080/15563650.2016.1186804

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