Many products did not appear in plain packaging until halfway through the transition year and, even when they filtered through, it was not until March 2017 two months before plain packaging became compulsory that retailers sold more products in plain packaging than in fully branded packaging
So the important thing to grasp in this regard is: colors, even seemingly the same ones, appear differently under NIR depending on the materials, surfaces and environmental factors
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They countered by disputing its scientific contentions in writing and in public forums and by fighting tooth and nail to continue to advertise their product in every avenue available to them
It took Koch, who in the meantime had formed a company, a further seven years before he could finally launch his first two marketable brands, Heimat Blonde and Heimat Dark, on April 1, 2016