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[162] Some flavors are created to resemble the flavors used in traditional cigarettes such as tobacco and menthol-tobacco

Philip Morris research on precursors to the modern e-cigarette since 1990

Four popular e-cigarette devices representing the most common e-cigarette types (e.g., cig-a-like, top-coil, mod, and pod) were tested

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While this may lead to a decline in overall consumption of tobacco products, it also presents an opportunity for distributors to diversify their offerings by including alternative products such as smokeless or electronic cigarettes