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Those featuring the cowboy -- "an almost universal symbol of admired masculinity," as Leo Burnett wrote to Philip Morris's advertising director in a letter outlining the campaign -- drew the strongest response

The Winfield Triple Challenge at Eastern Creek Raceway was my first ever Supercars race I watched on TV as a youngster in 1994

and according to the federal Centers for Disease Control and Prevention, 1 in 4 high school students are current e-cigarette users, a rate that has more than doubled in the last two years

And yet, the addictive nature of nicotine makes cigarettes difficult to give up, even when the risks are well-known

-- one a philosopher, one a geologist, one a caterer, and the fourth a political scientist