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Sustaining addiction Aggregating pro-environment and health-related claims is nothing new in marketing

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What they are is *relatively* harmless compared to lit tobacco, which is not only a perfectly valid piece of objective assessment based on the evidence we have, and the materials science we know extremely well (although in a slightly backhanded way e-cigarette use long term might be like losing the tips of all your fingers, whereas smoking is like being run over a series of articulated lorries, that are on fire, such is the massive harm smoking does) but that relative harm *is* the actual important point

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Tobacco Health warnings Australian Government Department of Health and Ageing