A new product is considered substantially equivalent to an existing product if it has the same characteristics, "characteristics" legally defined as "materials, ingredients, design, composition, heating source, or other features." The law also allows for a finding of substantial equivalence when a product differs in characteristics but raises no new questions of public health
Aluminum foil for cigarette packaging can effectively block moisture, oxygen, and light, thus preserving the aroma and freshness of tobacco
The JUUL comes in a small cardboard box with two separate compartments one for the actual device and the magnetic USB charger, and one for the blister pack of four proprietary flavor pods
"And British American Tobacco, which already owns 42 percent of Reynolds, will buy additional shares to maintain that same level of ownership in the combined company and help finance the deal." The deal, the Times notes, will give Reynolds a share in the menthol and e-cigarette markets
Retrieved May 21, 2010